"COLOSSAL KAJAL For eyes that speak volumes, choose Colossal Kajal. Colossal Kajal 12H is now 'Product Of The Year' This deep black kajal creates smudge-free bold lines that last for up to 12 hours. Fortified with 5 enriching ingredients, Maybelline’s Colossal kajal not only beautifies your eyes, but soothes and nourishes them as well. Here’s why you’ll love it: • Has deep black pigments that deliver intense color and the blackest shine • Color doesn’t smudge or fade • Enriched with nourishing ingredients and Vitamin E to soothe the eye • Features a unique tip that glides smoothly for even application"